Hey, It's great  to meet you! Let us introduce ourselves!

Two Friends, One Mission.

Tori & Toria became fast friends at work after discovering that they basically have the same name, both are blonde, and both are dating totally nerds. Over the next few years, they'd become super close and some would even say besties. 

As their love grew for each other, their love for fashion and the environment also grew. 

Together, they would create WearForward, West Michigan's first zero/low waste consignment shop based in Lowell, MI.

Tori - Founder and Constantly Stressed

Hi there! My name is Victoria Runstrom but you can just call me Tori. Wearforward is my brain child and I am so proud of her!

I have worked in the creative & resale industry for 5 years when I made the choice to start my own company. I wanted to create a business that will have a lasting positive effect on my community and spread the word about living physically and emotionally waste free lifestyle.

 My goal is to use this business as a vehicle for women empowerment, a safe judgmental free zone to find trendy clothing, and to encourage the use of eco-friendly lifestyle practices.

Founder image

Toria - Chief of all the stuff nobody wants to do

Hey, it's Toria :) 
I teamed up with Tori about a month after she launched WearForward Online. When discussing what my title would be, we really couldn't figure it out. I am basically Tori's left brain. I am responsible for keeping things organized and fuctioning. I've always loved fashion. As a kid, all I ever watched was America's Next Top Model and I took fashion and design classes from Kendall Collage in Grand Rapids. 

Catie - Clothing Cowboy & Coordinator of Camp

Plant Our Tags

Our Tags:
Our tags are plantable! Any tag (besides originally retailer tags on NWT items) is 100% compostable will grow wild flowers if planted in soil.

Our wildflower blend papers contain all of the following US origin wildflower seeds:

English Daisy

Tussock Bellflower

Lilac Godetia



Dwarf Spurred Snapdragon

Showy Evening Primrose

Red Corn Poppy


Creeping Thyme

The plants tolerate partial shade and need 4 hours a day of direct sunlight. Will grow to about 3'. The blend of seeds we have selected to include in our papers was chosen to ensure that regardless of your growing region some of the plant seeds embedded in our paper will flourish.

Germination may begin as quickly as one week or may take up to six weeks depending on your regional growing zone.

If you plant this paper in a pot, or in your garden please cover with just 1/8” of soil and keep moist until established.